Kevin Costner & Hoda Kotb’s Flirty Friendship: Just for Fun?

Kevin Costner and Hoda Kotb have fans buzzing with their playful chemistry, but insiders say it’s all in good fun. Since Costner’s 2023 divorce, the 70-year-old actor and the 60-year-old Today anchor have leaned into flirty banter, sparking romance rumors—especially after cozy Super Bowl pics and lighthearted on-air moments.

Kotb has joked about their “coincidental” run-ins, and even the Today crew joined the fun with a slow-mo montage of their interactions. But sources insist there’s no real romance—just clever PR and mutual amusement. For now, they’re enjoying the spotlight—and keeping fans guessing.